I’ve been in the Network Marketing/MLM industry for many years now. I’ve been a part of the full gamut of companies: pre-launch, launch then fail, launch then successful, established companies. The knowledge and experience I have gained over the years from all of those experiences have been invaluable. One of the key things I have learned is this…the grass is not always greener on the other side!
I first spoke to Len Clements late in 2001. I had been home from the Marine Corps for almost two years and wanted to seriously get back into the MLM arena as I had dabbled with Herbalife, Excel and the Colloidal Minerals company (remember the Dead Doctor’s Don’t Lie cassette tape?) in the mid 90s.
Backtrack to early 2000, when my wife and I came home from the Corps, Dad was very sick with a heart disease and I stepped in to help run one of the family sadwich shops. A year later and I’m opening our third restaurant and welcoming our son into the world at the same time! A few months later, I’m having a conversation with my father that I just can’t do this anymore — I can tell you that was a tough one!
One of my best friends, Robby, calls me up one day and I hear the classic lines…Jayson and I just got involved in this new company and I want you to check it out! I was receptive (imagine that) and went to a meeting. Was this what I was looking for? Sort of…I joined…we had some success…I was beginning to really get a group going…I started researching and learning this industry.
The more I learned, the more I grew concerned about the company I was a part of. Turns out things were not so legal in what we were doing…classic pyramid…I was duped, but learned some valuable lessons! In this case, the grass was green for a while, and then turned to poo!
The moderate success I achieved in this company and the more I learned really sparked my desire for this industry…
…back to late 2001 and I’m having a conversation with Len Clements of www.marketwaveinc.com
After plenty of research, I join Len in Longevity Network…which begins many years of learning about this industry! Here is a great article that Len wrote in 1996 that is still very true today:
Win The Race – By Staying in One Place!
By Len Clements © 1996
One of the saddest things I see happening in this industry is the huge number of folks who wander aimlessly through this ever widening sea of network marketing opportunities. These are people who indeed find an island oasis from time to time, only to jump right pack into the cold, rough surf in search for a “better” paradise. As I watch them swim away, I know their fate. Another island, another return to the sea. Then finally, with no strength left to swim another stroke, their hopes and dreams for a better, more secure life through network marketing sinks to the ocean floor. But alas, there is no floor, for it has been covered, layer upon layer, by the drowned hopes and dreams of so many others before them.
Or, we can liken these people to a marathon participant who runs the first of a 20 mile race, then sprints back to the starting line — over and over and over. Then stands confused and frustrated by his lack of progress (and, most likely, blaming the course, his shoes, the race promoters, the weather…).
You see, building a network marketing organization takes time. It takes patience. But what few distributors (in any opportunity) seem to realize is that it gets easier, it happens faster, as time goes on. But so few MLM distributors stick around long enough to see this happen. Think about it for a moment. You start out with one person building your organization — you! Then you sign up a couple friends. Now you have three people all working to build your organization. In a month or two you might have only twelve people in your downline. But that’s twelve people who could all contribute to your downline. The more your group builds, the more people there are to help build it even bigger.
This phenomenon, called geometric progression or “momentum,” does exist, and it can occur within your own personal downline much like it does for a company. After all, aren’t all the distributors in a company part of one really big downline? Your downline can go into momentum too, on a smaller scale of course. However, depending on your activity, the opportunity you’re involved in, and at least a little luck, this onset of your own mini-momentum might take three months, five months, perhaps a year. As long as you’re recruiting at least one new distributors every month or two, it is mathematically inevitable that your organizational growth will begin to accelerate on it’s own.
So let’s say, for the sake of example, that momentum would strike around the sixth month. How many people in this industry do you think are long gone from their opportunity before they even approach that sixth month? After all, they’re not rich yet, and the promises of all those other opportunities are just so enticing, aren’t they? Well, the answer is thousands. Thousands!
And how many hopes and dreams lie at the bottom of the MLM ocean? That’s right — thousands. It’s no coincidence.
The ocean’s cold. There’s sharks out there. Find a nice warm island, make it your home, and see what you can build on it.
Since 1989, Leonard Clements has concentrated his full-time efforts on researching and analyzing all aspects of Network Marketing. He is a professional speaker and trainer, and currently conducts “Inside Network Marketing” seminars throughout the world. Len is the author of the controversial book “Inside Network Marketing” (Random House) and the best selling cassette tapes “Case Closed! The Whole Truth About Network Marketing” and “The Coming Network Marketing Boom.” He is a court recognized expert in the field of network marketing.
To receive additional information about MarketWave and its products, please call 1-800-688-4766, or write to MarketWave, Inc., 1572 Rock Island Lane, Las Vegas, NV 89110, or visit www.marketwaveinc.com.
Now, with all of the experiences I’ve had, the knowledge I’ve gained and the mentor that I’ve worked with for almost 10 years…why on earth would a founding distributor with Yoli (a company that is due to be a giant in the MLM industry) who has been building his Yoli organization for over a year (I was among the few who knew of Yoli from the VERY start)…decide to graze in a different pasture?
Maybe there is a different type of grass…