We are excited to announce to you the new Max Loyalty Program which provides you and your customers  with unprecedented health products and savings.

With the Max Loyalty Program, participants can save up to 25% on the products they love simply by committing to a minimum 3 month auto-ship.

This program is available to…

1.  Current Max Associates

2.  Current Preferred Customers

3. New Customers or Associates

If you or your customers are already on Auto-ship and want to take advantage of this new pricing, simply call Customer Service and asked to be switched to the LOYALTY PROGRAM today!

855-MAX-VALU (855-629-8258)

Glutathione: The Great Protector

Find out why this little-known antioxidant is key to fighting toxicity and premature aging — and warding off chronic disease.

By Catherine Guthrie / April 2011

If biochemistry were the stuff of comic books, antioxidants would be the superheroes — with glutathione (gloota-thigh-own) being no less than a cross between Superman and Underdog. As the most powerful antioxidant in the body, glutathione works around the clock to fend off nefarious characters. And yet, few people recognize its importance.

Glutathione is likely to get more attention in the near future, as experts begin to connect the dots between depleted stores of the antioxidant and the likelihood of chronic disease. “If you haven’t heard of glutathione yet, you will,” says Mark Hyman, MD, founder of The UltraWellness Center in Lenox, Mass., and a pioneer in the field of functional medicine. “In terms of staying healthy, it is one of the most important molecules in the body.”
Glutathione is a triple threat to toxins. It neutralizes free radicals, enhances the immune system and detoxifies the liver. But some worry that it has met its match. The trappings of modern life — everything from refined foods to over-the-counter painkillers to stress — rob the body of this vital antioxidant. And, even if you’re doing everything right, aging takes a bite. Around age 45, our glutathione levels start to slip. Ultimately, those levels can dip as much as 50 percent below optimal as we age.

Some scientists are now wondering if low glutathione levels aren’t partly to blame for the free-radical-induced illnesses so common in middle age and later, such as Alzheimer’s, cancer and heart disease. Indeed, research published in the New England Journal of Medicine found that, among people with heart disease, those with the least amount of glutathione in their blood were 30 percent more likely to have a heart attack than those with the most glutathione.

Hyman didn’t understand the full ramifications of a glutathione deficiency until his own health was in peril. In the mid-1990s, he was besieged by muscle pain, brain fog and “bone-numbing” exhaustion. “I went from feeling really healthy one day to really sick the next,” he says.

After months of medical sleuthing, he discovered he had mercury poisoning —  probably due to eating contaminated fish and breathing tainted air while working in China. He suspects that the burden of detoxifying the mercury depleted his glutathione levels, leading his body to break down under the strain. “As you detoxify, your body uses up more and more of your glutathione stores until it’s gone,” he says. “That’s when you end up with toxic overload.”

In exploring what went wrong, Hyman discovered he lacked a gene, called GSTM1, crucial to making and recycling glutathione. He estimates that roughly half of Americans are missing one or more of the genes necessary to produce enough of the antioxidant. The percentage climbs even higher among his critically ill patients, the vast majority of whom have rock-bottom glutathione levels. “At first I thought it was just a coincidence,” he says, “but I’ve come to realize that making and keeping a high level of glutathione is critical to preventing disease.”

Gloota-what?

Found in every cell in the body, glutathione protects the cell’s engine, called the mitochondria, from bacteria and viruses as well as toxins. It’s considered “the mother of all antioxidants,” as Hyman calls it, because all other antioxidants, including vitamin C and vitamin E, rely on it to give them a second life.

The average antioxidant has a short life span, sacrificing itself whenever it wipes out a free radical. But glutathione carries enough extra zip to not only bring spent antioxidants back from the dead but also to recharge itself, explains Leslie Fuller, ND, an educator at the National College of Natural Medicine and practitioner at the Nature Cures Clinic, both in Portland, Ore.

Most glutathione is made inside the body from three amino acids: glutamic acid, cysteine and glycine. In addition, some foods, particularly asparagus, spinach, avocado and squash, are high in a plant version of glutathione that the body converts to replenish its supply.

Under healthy conditions, and in a healthy environment, our bodies would be able to churn out plenty of glutathione to meet our daily needs. But cigarettes, alcohol, caffeine, processed foods and certain medications deplete the body’s stash. So does stress. And as Hyman discovered, toxic surroundings may pose an even bigger threat to our body’s glutathione supply.

Radical Riff-Raff

To fully appreciate glutathione, it helps to know a little more about its nemesis: free radicals. Free radicals are unstable oxygen molecules created by our metabolism. The instability stems from a missing electron. In a mad attempt to find balance, the misfit molecules rip electrons from their neighbors. As a result, those molecules also turn into free radicals. This damage can eventually snowball and disrupt a cell’s integrity, causing it to behave abnormally.

“Almost every chronic illness known to humankind has been linked in some measure to free-radical-induced tissue damage,” says Lise Alschuler, ND, FABNO, coauthor of The Definitive Guide to Cancer: An Integrative Approach to Prevention, Treatment, and Healing, Third Edition (Celestial Arts, 2010).

That’s not to say the goal is zero emissions. Indeed, some free-radical damage is natural. Every breath inhaled, every calorie burned, every muscle contracted leaves a wisp of free radicals in its wake. “Even if we lived in a pristine environment, our bodies would make free radicals,” says Alschuler. And, as she explains, some free-radical damage is a good thing because a damaged cell is triggered to be either repaired or destroyed. By sparking either a renovation or a demolition, free-radical damage gets the body’s attention, and, if the body is healthy enough and the free-radical damage is not overly extensive, free radicals may play a role in preventing diseases like heart disease and cancer.

Unfortunately, our bodies must contend with an ever-growing onslaught of free radicals in the environment. Free radicals hitchhike into the body on the backs of chemicals in the air, the water supply and the food chain. The cumulative load is called oxidative stress. Corrosion caused by oxidative stress (or oxidation) inside the body is often compared to the slow rusting of metal when it’s exposed to the elements.

Protecting cells from oxidation is where antioxidants, particularly glutathione, come into play. All antioxidants retard oxidative stress, but because glutathione recharges its allies, it plays a particularly important role in helping the body keep up with our accelerated modern-day demands.

“We are in a situation where our manufacturing and our recycling of glutathione is maxed out,” says David Perlmutter, MD, FACN, ABIHM, author of Power Up Your Brain: The Neuroscience of Enlightenment (Hay House, 2011). “We just can’t detoxify fast enough.”

Cleanup Crew

Found throughout the body, glutathione is concentrated in the liver. The body’s primary detox organ, the liver is charged with giving nutrients the nod to be absorbed and giving toxins the boot. But expelling a toxin isn’t easy. In phase one, liver enzymes must convert the toxin into a compound that can be flushed. In phase two, glutathione is used to grab hold of the toxin and escort it out of the body via urine or bile. If there isn’t enough glutathione on hand, the toxins stack up like so many cars in a traffic jam.

Glutathione owes much of its detoxifying prowess to cysteine. A sulfur-rich amino acid, cysteine is abundant in eggs, garlic and whey protein. “Sulfur is a sticky, smelly molecule that acts like flypaper trapping toxins in the body,” explains Hyman. This is why vegetables high in sulfur, including garlic and onions, have been at the heart of detoxification diets for years.

Another plant substance, called cyanohydroxybutene (found in broccoli, cauliflower and cabbage) helps restock the body’s glutathione supply. “We’ve always been taught that broccoli and other cruciferous veggies are important to the detox protocol, but we didn’t fully understand why,” says Perlmutter. “Now we know that it’s because they enhance glutathione production.”

Green tea, fish oil and resveratrol also house substances that switch on genes responsible for making glutathione, Perlmutter notes. Aerobic exercise and yoga are thought to goose glutathione levels as well.

Although glutathione doesn’t come in a simple pill form, Perlmutter says, “You can take and do things that turn on your body’s genes to make more glutathione, and that’s pretty powerful stuff. You are modifying your own genetic expression.”

Logically, if more glutathione means better detoxification, people with the highest levels of the stuff should live the longest. That was the theory that drove Danish researchers to enroll 41 centenarians in a study of glutathione levels. Their results, published in the journal Age and Ageing, found that glutathione levels were highest in the healthiest seniors. Additionally, they discovered that the centenarians had higher levels of glutathione than people 20 to 40 years younger, hinting that glutathione may be one reason why their subjects had lived to such a ripe age.

Need More? Make More

Recognizing when the body is running low on glutathione takes some detective work. Because it oxidizes quickly outside the body, the antioxidant does not lend itself to a blood test. So some healthcare practitioners, like Hyman, look for missing genes. Others consult indirect biochemical markers, such as short telomeres (the caps of DNA on either end of a chromosome, like handles on a jump rope) or high levels of oxidation in the blood. A history of chronic illness is also a clue.

But don’t wait until you’re sick to think about glutathione. High stress levels, certain medications, past infections and a poor diet can all nibble away at the body’s glutathione stash. The average American consumes only 35 milligrams of glutathione per day, says Alschuler, far short of the optimal daily intake of 250 milligrams. “This, coupled with decreasing glutathione production as we age, leaves most of us deficient.”

The good news: Protecting your glutathione levels is fairly simple, says Perlmutter, and “the health implications can be profound.”

Easy Ways to Maximize Glutathione Production and Activity

Eat lots of glutathione-rich foods, such as asparagus, spinach, avocado, squash, melons, grapefruit and peaches. Whenever possible, eat these foods raw or minimally heated, since heat — and microwaving — tends to destroy antioxidants.

Eat more colorful, antioxidant-packed produce, such as strawberries, bell peppers and mangoes, all of which are particularly high in vitamin C. The more one-shot antioxidants you’ve got on board, the less your body needs to lean on its glutathione reserves.

Eat more foods high in cysteine. The sulfur-rich amino acid is a key building block for glutathione. The best sources are eggs, garlic and whey protein. If you buy whey protein, make sure it is bioactive and made from undenatured (or nondenatured) proteins, meaning the bond between the amino acids is preserved, and the cysteine is more bioavailable.

Limit exposure to toxins by buying organic produce, filtering your water, cutting down on refined foods, and avoiding chemical-packed personal-care  and cleaning products. Minimizing your toxic burden will help preserve your body’s ability to produce glutathione, and also reduce excess demands on your body’s glutathione supplies.

Catherine Guthrie is a health writer in Bloomington, Ind., and a contributing editor to Experience Life.

The Next-Best Things: Glutathione Precursors

One reason that glutathione wallows in relative obscurity is that, unlike vitamin C or E, it isn’t easily shoehorned into a supplement you can swallow. “With glutathione it’s not that easy,” says David Perlmutter, MD, FACN, ABIHM, author of Power Up Your Brain: The Neuroscience of Enlightenment (Hay House, 2011).

That’s because to succeed as an oral supplement, a nutrient must be able to wiggle through the intestinal wall and into the bloodstream, he explains. Otherwise it’s doomed to be destroyed in the gut. Here is where glutathione’s size works against it. A large molecule, called a tripeptide, glutathione cannot sneak through the intestinal wall intact. Instead, its three amino acids are broken apart during digestion and reassembled in the blood. (To get around this problem, many practitioners give therapeutic doses of glutathione intravenously.)

Experts disagree on exactly how much oral glutathione reaches its final destination, but all agree the best bet is to deliver plenty of building blocks (a.k.a. precursors) the body needs to make glutathione on its own.

In addition to eating glutathione-rich foods (see above) here are four more ways to get the raw materials you need:

N-acetyl-cysteine (NAC): NAC supplements are made synthetically from the amino acid l-cysteine. The small molecule slips seamlessly into the blood where it combines with glutamic acid and glycine to restock the liver’s supply of glutathione. A potent liver detoxifier, NAC is approved by the Food and Drug Administration as a tool to limit liver damage caused by acetaminophen overdose.

Alpha-lipoic acid (ALA): A key antioxidant, alpha-lipoic acid (not to be confused with alpha-linolenic acid) is both water- and fat-soluble, meaning it can vanquish free radicals throughout the body, including in the brain. That’s no small matter, since oxidative damage is tied to many brain diseases, including Parkinson’s and Alzheimer’s. The best dietary sources of ALA are organ meats (such as liver) and brewer’s yeast.

Selenium: A mineral found in Brazil nuts, meat and seafood, selenium boosts the body’s ability to recycle glutathione. “Eating just one to two Brazil nuts daily supplies enough selenium for most people,” says Lise Alschuler, ND, FABNO, coauthor of The Definitive Guide to Cancer: An Integrative Approach to Prevention, Treatment, and Healing, Third Edition (Celestial Arts, 2010).

Vitamin C: One of the most well-known antioxidants, vitamin C is glutathione’s crime-fighting cohort. In studies, people with high levels of vitamin C typically have high glutathione levels, as well. The two antioxidants work in tandem to rid the body of water-soluble toxins.

Can’t I Just Take A Pill?

The Good News …

For years, science has struggled to provide a practical and cost effective way to increase the levels of glutathione in your body. Until now. MaxGXL® is a patent-pending formulation that provides a unique composition of nutrients– enabling your body to produce optimal levels of glutathione.

Good Health Starts at One

The solution is MaxOne™-quite simply the most advanced glutathione support you can find, anywhere.  MaxOne is powered by exclusive RiboCeine™ technology, which is backed by more than a dozen peer-reviewed articles. When it comes to unsurpassed cellular health, the One, clear choice is MaxOne.

Fight the Ravages of Time

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Give your skin the anti-aging benefits only Visible Solutions can provide.

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Read more about the Visible Solutions Skin Care System.

Are you excited for spring? Do you want to look your best? Well Max International released a new product a few months ago called Visible Solutions. Visible Solutions is a skin care product like no other.

Here are the results after using Visible Solutions for just 30 days:
* 81% saw a reduction in discoloration*
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To discover more about Visible Solutions visit our Visible Solutions Page

To see it in action check out this quick video clip:

Max International is applying its anti-aging expertise to skin care with the Visible Solutions™ Skin Care System! When combined with our impressive line of glutathione-enhancing supplements, Visible Solutions helps you look as good as you feel.

Visible Solutions will be available after the Las Vegas Kick Off Event in January 2011.

At the Vegas event, you will learn more about the Visible Solutions Skin Care System and you’ll hear from network marketing leaders who have built successful businesses with skin care. You can pick up your order at the Las Vegas event, or we will ship it to you on Jan. 24th.

Steve Scott has been working with top experts and scientists for years to develop Visible Solutions, and each component of the system has a proprietary anti-aging formula. Like all Max products, there is simply nothing else like it on the market.

By Mickey Burns, Toronto, Canada
Diamond Associate
Advisory Council Member

Dear Max Associates,

I recently had such a powerful experience with our products that I felt compelled to share the story. Thanks to Network Marketing, Max International, and the power of recurring income, I was able to check one very special item off of my dream list.

Not too long ago, I spent five weeks living at a fitness boot camp. People from all walks of life, in all shapes and sizes, had come to work their butts off, eat like birds, get in shape and lose inches like crazy. Me included. I got up every day at 4:30 a.m., worked out, and remained active 6-8 hours, and ate roughly 1200-1500 calories daily, which included about 40 grams of protein.

Any personal trainer or fitness enthusiast will tell you that it’s certainly a recipe to lose pounds, but also expect to cannibalize muscle mass—which normally we don’t want to do as it’s our muscle mass that burns all those calories even when we’re sleeping and watching TV. The ideal goal is to lose fat and keep muscle. I knew this, but was so anxious to shed my extra 20 pounds, that I was willing to sacrifice some muscle to attain my goal.

Prior to boot camp, I was barely working out—maybe one hour three times per week and not working all that hard. Like everybody else at boot camp, by day three I should have been in tears and near collapse. Thanks to our products, I had plenty of energy and stamina. However, my new friend Chris had hit the wall. He. Could. Not. Move.

I gave him all three of our products (MaxGXL®, Max N-Fuze™ and MaxATP™) and even he could not believe how spectacularly he rallied. From that day forward we were consistently outpacing everyone! Chris continued on all three products for the duration of our five weeks, as did I.

On the day of final weigh-in, Chris went first. He lost a significant amount of fat, but more surprisingly, GAINED a dramatic amount of muscle mass. Huh? The trainers told him they had never seen results like his! The muscle gain was unheard of and as a result catapulted his fitness level and body composition from “Needs Work” to “Ideal”. I went next. I also lost a significant amount of fat pounds (not as much as Chris, but I was smaller to begin with) … but gained 30% MORE muscle than Chris did! I am a 5’4” woman—like the weight lifter on MaxGXL TV says, “It’s not supposed to happen!” I, too, went from “Needs Work” to “Ideal”.

The trainer then proceeded to tell me the only people they had EVER seen get results like that were Chris and me! Let me be clear: Losing weight is one thing. Simultaneously adding as much muscle as Chris and I did in our five weeks is entirely unheard of. I have since run these results past multiple athletes and trainers and the responses I get range from “it’s not possible,” to “they made a mistake,” to “The Krebs cycle was working so efficiently in your cells that your body was making and using energy in the most perfect way possible.” I must point out that we were NEVER SORE. I’ve been told we had excellent recovery, but I beg to differ. It felt as if there wasn’t anything to recover from! Yes, Chris is now a Max Associate, and we both look forward to seeing everyone at Convention!

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MaxATP – The Ultimate Clean Energy Drink

• Fuels ATP production by providing optimal amounts of ribose, a critical ATP precursor
• Replenishes energy reserves and helps fight fatigue
• Neutralizes free radicals
• Builds ATP in the heart and muscles
• Assists with the conversion of food to energy
• Increases vitality
• Features RiboCeine to support production of glutathione to neutralize many different types of free radicals

Fuel Your Cells, Fuel Your Body

MaxATP is the solution to your body’s energy crisis.  As the first energy drink in the world powered by RiboCeine, MaxATP provides a comprehensive solution to the energy creation, support and protection needs of your body at the cellular level.

The Dual Benefits of RiboCeine

RiboCeine is a breakthrough compound exclusive to Max International, which is designed to effectively protect and deliver the fragile cysteine molecule to the cell.  Cysteine is often in limited supply in the body, but is an essential component needed for the production of glutathione, the body’s master antioxidant.  Glutathione is especially important due to its unique ability to protect the mitochondria within the cell, the exact location where ATP is manufactured.  RiboCeine also delivers ribose, a natural compound required for ATP, the basic form of cellular energy in the body.

With ribose aiding in the production of ATP and cysteine aiding in the production of glutathione, MaxATP does what other energy drinks can’t — it delivers what your body needs to produce sustained and consistent energy at the cellular level while also fighting against free radicals generated in the production of ATP.  MaxATP cleans up what others leave behind, supporting the optimal health of each and every cell.

The Science of Cellular Energy

ATP, or adenosine triphosphate, is your body’s most basic form of energy.  ATP is produced in every cell and is the means by which our cells, organs, and, by extension, our bodies are powered.  The body requires many different compounds or elements to produce ATP.

ATP in our bodies is like the battery in a car.  Everything in the car is dependent on the energy from the battery.  When the battery power runs low, the lights in the car begin to dim and the performance of the car starts to suffer.  However, when the battery power is re-charged or restored, performance returns to normal and the car functions exactly how it was designed.

Energy Beyond the Boost

Unlike other energy drinks that yield a short-term boost and little else, MaxATP provides a sustained source of energy by supporting the body’s natural cellular production of ATP in three unique ways:

1. Fuels ATP production in the cells by providing the necessary nutrients, including optimal amounts of ribose
2. Replenishes energy and fights fatigue by helping your body convert food into energy.  Optimal amounts of ATP help you feel less fatigued.
3. Neutralizes free radicals. Only MaxATP can provide RiboCeine to assist your body in the production of glutathione, which helps to neutralize free radicals created during ATP production.

To fuel your active lifestyle with clean energy, there can only be one choice — MaxATP!

The Only Choice

No other energy drink features RiboCeine and no other energy drink can support your energy needs like MaxATP.  Even better, its designed to work synergistically with MaxGXL and Max N-Fuze.  All three can be taken together to give you unparalleled cellular protection, health and energy.

Each box of MaxATP provides 15 convenient two-ounce bottles, and one bottle a day gives you a powerhouse of nutrients for unbeatable ATP support.  When you want to energize your body, don’t reach for a short-term boost.  Reach instead for MaxATP and clean cellular energy!

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