MaxATP – The Ultimate Clean Energy Drink

• Fuels ATP production by providing optimal amounts of ribose, a critical ATP precursor
• Replenishes energy reserves and helps fight fatigue
• Neutralizes free radicals
• Builds ATP in the heart and muscles
• Assists with the conversion of food to energy
• Increases vitality
• Features RiboCeine to support production of glutathione to neutralize many different types of free radicals

Fuel Your Cells, Fuel Your Body

MaxATP is the solution to your body’s energy crisis.  As the first energy drink in the world powered by RiboCeine, MaxATP provides a comprehensive solution to the energy creation, support and protection needs of your body at the cellular level.

The Dual Benefits of RiboCeine

RiboCeine is a breakthrough compound exclusive to Max International, which is designed to effectively protect and deliver the fragile cysteine molecule to the cell.  Cysteine is often in limited supply in the body, but is an essential component needed for the production of glutathione, the body’s master antioxidant.  Glutathione is especially important due to its unique ability to protect the mitochondria within the cell, the exact location where ATP is manufactured.  RiboCeine also delivers ribose, a natural compound required for ATP, the basic form of cellular energy in the body.

With ribose aiding in the production of ATP and cysteine aiding in the production of glutathione, MaxATP does what other energy drinks can’t — it delivers what your body needs to produce sustained and consistent energy at the cellular level while also fighting against free radicals generated in the production of ATP.  MaxATP cleans up what others leave behind, supporting the optimal health of each and every cell.

The Science of Cellular Energy

ATP, or adenosine triphosphate, is your body’s most basic form of energy.  ATP is produced in every cell and is the means by which our cells, organs, and, by extension, our bodies are powered.  The body requires many different compounds or elements to produce ATP.

ATP in our bodies is like the battery in a car.  Everything in the car is dependent on the energy from the battery.  When the battery power runs low, the lights in the car begin to dim and the performance of the car starts to suffer.  However, when the battery power is re-charged or restored, performance returns to normal and the car functions exactly how it was designed.

Energy Beyond the Boost

Unlike other energy drinks that yield a short-term boost and little else, MaxATP provides a sustained source of energy by supporting the body’s natural cellular production of ATP in three unique ways:

1. Fuels ATP production in the cells by providing the necessary nutrients, including optimal amounts of ribose
2. Replenishes energy and fights fatigue by helping your body convert food into energy.  Optimal amounts of ATP help you feel less fatigued.
3. Neutralizes free radicals. Only MaxATP can provide RiboCeine to assist your body in the production of glutathione, which helps to neutralize free radicals created during ATP production.

To fuel your active lifestyle with clean energy, there can only be one choice — MaxATP!

The Only Choice

No other energy drink features RiboCeine and no other energy drink can support your energy needs like MaxATP.  Even better, its designed to work synergistically with MaxGXL and Max N-Fuze.  All three can be taken together to give you unparalleled cellular protection, health and energy.

Each box of MaxATP provides 15 convenient two-ounce bottles, and one bottle a day gives you a powerhouse of nutrients for unbeatable ATP support.  When you want to energize your body, don’t reach for a short-term boost.  Reach instead for MaxATP and clean cellular energy!

www.BuyMaxATP.com

Remember when you were a child and you could just run and run and run without getting tired?  You could play the entire day and still have energy to spare!  You probably drove your parents up the wall…and now, you are the parent and you wonder where that energy went!  You watch your own children run and play all day and you wonder what happened to you!

You stop and imagine…If I could just bottle up my kids’ energy and sell it…

5 Hour Energy, Monster, Rock Star, Red Bull and many others have been doing just that for years…and doing it well!  The energy drink market is HUGE! I don’t think anyone can deny that!

We are all in search of more energy, and for years, these products have provided a temporary solution to that need.  But at what cost?

Generally, energy drinks include methylxantines (a big word for stimulants – including caffeine), vitamin B and herbs.  Other common ingredients are gaurana, acai, and taurine, plus various forms of ginseng, malodextrin, carbonated water, inositol, carnitine, creatine, glucuronolactone and ginko biloba.  Some contain high levels of sugar and many brands also offer artificially-sweetened “diet” versions.  The central ingredient in most energy drinks is caffeine, the same stimulant found in coffee or tea, often in the form of guarana or yerba mate.

A variety of physiological and psychological effects have been attributed to energy drinks and their ingredients.  Two studies reported significant improvements in mental and cognitive performances as well as increased subjective alertness.  Excess consumption of energy drinks may induce mild to moderate euphoria primarily caused by stimulant properties of caffeine, however, may also induce agitation, anxiety, irritability and insomnia.

There are however, some adverse affects of consuming too many energy drinks…

In the US, energy drinks have been linked with reports of nausea, abnormal heart rhythms and emergency room visits.  The drinks may cause seizures due to the “crash” following the energy high that occurs after consumption.  Caffeine dosage is not required to be on the product label for food in the United States, unlike drugs, but some advocates are urging the FDA to change this practice.

Adverse effects associated with caffeine consumption in amounts greater than 400 mg include nervousness, irritability, sleeplessness, increased urination, abnormal heart rhythms (arrhythmia), and stomach upset.  Energy drinks do not provide electrolytes, and have a higher likelihood of an energy “crash-and-burn” effect.  Caffeine in energy drinks can excrete water from the body to dilute the high concentrations of sugar entering the blood stream, leading to dehydration.  If the body is dehydrated by 1%, performance is decreased by up to 10%!

So how does one gain that energy without the adverse affects…I mean, we can’t all be kids again!

What exactly does all that energy the kids have come from exactly?  Quite simply…their own bodies!  Without even getting into technicalities, I’m sure we can all agree that as we age, things just don’t quite work as well as when we were younger.  We don’t recover as fast, we can’t just run for miles and miles…and then do it again, we need naps and Energy Drinks to get through the day!

We are learning more and more everyday about the benefit of antioxidants and the “feel good” effects of them.  This is because as our bodies age, the oxidation process builds up and slows us down.  It’s kind of like a lead pipe…over time, if not properly taken care of, oxygen begins to eat away at that lead pipe through oxidation and rust.  It starts to pit and basically eats itself and falls apart.  This is what we are doing to our bodies every day.  We are creatures that rely on oxygen to function…the downside is that we rely on oxygen to function, which creates oxidation, or rust, in our bodies.  As we get older, that rust starts eating away and we start turning to those energy drinks!

A child produces their own endless supply of energy because their body is functioning at its peak.  It has yet to suffer the adverse effects of oxidation and cell death.  They have enough ATP and mitochondria in their cells to produce all the energy they need to run and play without end!

ATP (adenosine triphosphate) is the most widely distributed high-energy compound within the human body.  This ubiquitous molecule is used to build complex molecules, contract muscles, generate electricity in nerves and light fireflies!  All fuel sources of Nature, all foodstuffs of living things, produce ATP, which in turn powers virtually every activity of the cell and organism.

Jerry Bergman, Ph.D. wrote:

The Function of ATP

The ATP is used for many cell functions including transport work moving substances across cell membranes. It is also used for mechanical work, supplying the energy needed for muscle contraction. It supplies energy not only to heart muscle (for blood circulation) and skeletal muscle (such as for gross body movement), but also to the chromosomes and flagella to enable them to carry out their many functions. A major role of ATP is in chemical work, supplying the needed energy to synthesize the multi-thousands of types of macromolecules that the cell needs to exist…Without ATP, life as we understand it could not exist.

On June 23, 2010, Max International introduced a brand new product based on the research of Dr. Herbert Nagasawa.  With more than 25 years of research, Dr. Nagasawa was able to find the key to generate “Clean Energy” generated from your own body without the adverse effects of other energy drinks.

This new product will be available to everyone on Saturday, June 26, 2010 and can be ordered by Clicking Here

Come back to SuccessPlan.com on Saturday, June 26, 2010 to learn more and to be one of the first to create clean, natural energy in your own body!

“I can tell you without equivocation that glutathione is the most important endogenous antioxidant there is. It is manufactured by the body and is the only antioxidant that can recycle itself.”

Such is the judgment of a highly regarded and credentialed scientist who served for 32 years as a senior editor for the prestigious, international Journal of Medicinal Chemistry, and one year as Acting Editor-in-Chief. He didn’t reach this conclusion after a cursory study of glutathione, but only after dedicating 25 years to study this most important of all cell protectors.

We are, of course, referring to Herbert Nagasawa, Ph.D., whose proprietary research lead to the founding of CellGevity. He retired from the University of Minnesota to focus on what matters most to him—taking the benefits of glutathione to the corners of the world…which led him and CellGevity to Max International.

Now, after 25 years, the fruits of his labor are about to be yours, as a Max International Associate. On Wednesday, June 23rd, Max will introduce the first product based on Dr. Nagasawa’s research!

If you had the ability to produce “Energy On Demand” because you had a product developed from research that understood the body’s mitochondria and how to produce ATP when needed…would you want to be a part of that?

SuccessPlan.com and NewEdge Marketing have put together a special invitation at Max Champion TV to allow those who would like to become a part of this team to work with each other and to benefit from every person who joins after you!

All new team members joining from the Max Champion TV site will all stay in one team…one below the other!  Take advantage now and be ready for Max’s new energy drink!

“I can tell you without equivocation that glutathione is the most important endogenous antioxidant there is. It is manufactured by the body and is the only antioxidant that can recycle itself.”

Such is the judgment of a highly regarded and credentialed scientist who served for 32 years as a senior editor for the prestigious, international Journal of Medicinal Chemistry, and one year as Acting Editor-in-Chief. He didn’t reach this conclusion after a cursory study of glutathione, but only after dedicating 25 years to study this most important of all cell protectors.

We are, of course, referring to Herbert Nagasawa, Ph.D., whose proprietary research lead to the founding of CellGevity. He retired from the University of Minnesota to focus on what matters most to him—taking the benefits of glutathione to the corners of the world…which led him and CellGevity to Max International.

Now, after 25 years, the fruits of his labor are about to be yours, as a Max International Associate. On Wednesday, June 23rd, Max will introduce the first product based on Dr. Nagasawa’s research. This is going to be a big event…but, the bigger event will take place on Saturday, June 26th. Consider the 23rd a big tailgate party and the 26th the Super Bowl.

On the 26th, Max leaders throughout North America will host their own product launch meetings, giving every Associate the chance to take part. The buzz is going to be incredible, and the momentum of this day will carry you and your team to the “All Star Weekend” Convention and beyond.

If you reach Bronze by May 31, you can attend the June 23 event in person (learn more), but if you don’t, June 26 is not a consolation prize—it’s the true launch event, and every Max Associate can take part.

The Max revolution is coming! Be there.

Learn More by Clicking Here!

HEED (High Energy Electrolyte Drink)

The healthy sports drink choice for superior energy

By: Steve Born with Hammer Nutrition

Whether you’re a hardcore athlete, a weekend warrior, or someone whose job requires a lot of physical exertion, chances are you’ve used a number of sports drinks over the years. That’s not at all surprising because they sure have been around for an awfully long time. Unfortunately, even after all these years, most sports drinks haven’t really evolved. Most of them still aren’t much more than artificially colored and flavored sugar water, which provides minimal, if any, benefits for your athletic performance, and definitely nothing beneficial for your health.

That’s precisely why we designed HEED, and ever since its introduction, it’s not just been well received, it’s been hailed as a breakthrough in the world of sports drinks! Seriously, if you use any kind of sports drink to stay hydrated, energized, and refreshed, HEED is your healthy alternative, rising above the liquid junk food constantly peddled to athletes and active people like you. With HEED, you get a product designed for relatively shorter exercise (two hours and under), but one that’s formulated just like the endurance fuels in our line (Sustained Energy and Perpetuem) – quality fuel designed to give you consistent, long-lasting energy.

Before we discuss what’s in HEED that makes it different from the glut of sports drinks flooding the market, let’s look at what it doesn’t contain, which is of equal importance and worth mentioning:

• No simple sugars – You won’t find any of the “ose” type sugars— glucose, sucrose, fructose—in HEED. As with all of the Hammer Nutrition fuels, we use complex carbohydrates with no added refined sugars. One of the primary reasons is because the use of simple sugars in an energy fuel not only severely limits the amount of calories that can be efficiently digested and utilized for energy, it may cause wild fluctuations in energy levels, the “flash and crash” type of energy that you want to avoid at all costs.
• No artificial colors, flavors, or sweeteners – There are no general health benefits to be derived from consumption of this junk (but plenty of potential negative effects), so it’s guaranteed that there aren’t any athletic performance-enhancing benefits to be garnered either. Put another way, as a health conscious individual, you try your best to avoid consuming foods with these artificial ingredients in them because you know that they have no benefits for you health-wise. Why deviate from that healthy choice when it comes to what you put in your body during exercise? Seriously, is it necessary to artificially color a sports drink neon green to let you know that the flavor is probably lemon-lime?

Bottom line: Avoid artificial colors, flavors, and sweeteners in your daily diet and your exercise fuels.

It would have been easy to make a “just like all the others” sports drink but we couldn’t and wouldn’t do it, simply because it wouldn’t benefit you. No, instead of resorting to making a copycat product—one that, as mentioned earlier, would be little more than artificially colored and flavored sugar water—we designed a sports drink that would match the quality of our other fuels. This means no artificial colors (that’s right, no “electric blue” colors), flavors, or sweeteners and, most importantly, NO ADDED SIMPLE SUGARS. Here’s why this is so important . . .

Both simple sugars and complex carbohydrates are absorbed at equal rates IF the solution concentration is within body fluid osmolality parameters (280-300 mOsm). Simple sugars meet this criteria and are effectively emptied from gastric channels only when they are mixed in 6-8% concentrations; any more concentrated than that and digestion will be delayed or halted, which greatly increases the potential for stomach distress. On the other hand, the complex carbohydrates that we use in HEED and our other fuels, match body fluid osmolality even when mixed in concentrations as high as 18%. This presents a distinct advantage because your body is able to digest, and thus convert to energy, a greater volume of calories from complex carbohydrates than it can from simple sugars.

Now, some “experts” disregard osmolality but we do not believe its importance can be overstated. The reason being (quoting/paraphrasing Dr. Bill Misner), “when osmolality goes above 300 or below 280 mOsm, the gut must pull minerals and fluids out of the serum circulates to mediate a narrow 280-300 mOsm range for immediate calorie absorption.” That’s why, when athletes make a “double strength” batch of a simple sugar-based drink in the hopes of obtaining the calories that their body requires, they most often have problems such as gastric stress, bloating, flatulence, vomiting, and muscle cramps. The reason this happens is simply because the mix is substantially higher than the 6-8% concentration limitation and the body is forced to divert electrolytes and fluids to the gut in order to lower the osmolality of this too-highly concentrated sugar mix.

An interesting point to note is that while a simple sugar like glucose has a high glycemic index (GI) rating of 100, the maltodextrin that we use in our fuels has an even higher GI rating of approximately 130. This means that complex carbohydrates raise blood glucose levels similarly, even more effectively than simple sugars (a desirable effect during exercise), but without the rapid and precipitous drop that is a common and non-beneficial effect of simple sugar fuels.

Bottom line: The complex carbohydrates in HEED provide the rapid energy that you want. Additionally, they allow you to obtain the maximum amount of calories that you need, providing more consistent and longer lasting energy without putting you at risk for stomach distress, a common problem associated with simple sugars.

Hammer Nutrition is uncompromising in our stance on the use of complex carbohydrates as THE preferred choice, no matter what the distance or intensity, and all of our fuels—including HEED— contain complex carbohydrates and NO added simple sugars.

However, published reports have caused quite a stir, piquing the interest of many athletes. In fact, a few companies now produce sports fuels that contain the carbohydrate formulations used in the studies. In a nutshell, the research found that a blend of carbohydrates increased oxidation rates, indicating higher energy production. In one study, cyclists who ingested a 2:1 mixture of maltodextrin to fructose oxidized carbohydrates up to 1.5 grams/minute, or 360 calories per hour. Another study used a mixture of glucose, fructose, and sucrose and had rates that peaked at 1.7 g/min, or 408 calories per hour. These results are pretty eye opening, considering that complex carbohydrates typically oxidize at a rate of about 1.0 g/min.

However, there’s more to the results than what first meets the eye. Subjects in these studies cycled at low intensity, only 50-55% maximum power output, which I think we’d all agree is very much a recovery pace, if that. It’s definitely not the kind of output that you have when training or racing! To be blunt, at a leisurely 50% VO2 Max pace, athletes can digest cheeseburgers and pizza with no gastric issues. However, if the heart rate and core temperature are raised to only 70% VO2 Max, everything changes drastically: the body must divert core-accumulated heat from central to peripheral. This reduces the blood volume available to absorb ingested carbohydrates or whatever the athlete has consumed.

After two decades of experience, we have found that in the overwhelming majority of the athletes that we’ve worked with— athletes engaged in typical 75-85% efforts and/or in multi-hour endurance events—the combination of simple sugars and long chain carbohydrates (and even complex carbohydrates for that matter), in amounts higher than 1.0 – 1.1 grams per minute (4.1 – 4.6 calories per minute/240-276 calories per hour), have not yielded positive results. They did, however, increase performanceinhibiting, stomach-related maladies.

Dr. Bill Misner summarizes: “Absorption rate and how fast the liver can ‘kick it out’ are limiting factors. No matter what you eat, how much or how little, the body provides glucose to the bloodstream at a rate of about 1 gram/minute. Putting more calories in than can generate energy taxes gastric venues, electrolyte stores, and fluid levels.”

Bottom line: It’s not whether or not these published studies are disputable, but rather if these studies apply to normal bouts of exercise (read: faster paced, longer duration). We adamantly do not believe this to be the case, which is why we do not recommend the use of multiple carbohydrate sources during exercise. Please, DON’T fall for the multi-carb fad! Unless you plan on basically walking through your next workout or race, going at an effort no higher than 50-55% max (basically, a recovery pace, if that), stick with complex carbohydrate fuels— not simple sugars or fuels containing multiple carbohydrate sources—and we guarantee that you’ll see better results.

One of the first things that people notice when trying HEED for the first time is that it is significantly less sweet than the typical sports drink. We did this intentionally because the overwhelming majority of the athletes that we talked to told us that they were sick and tired of trying to choke down an overly sweet and syrupy tasting drink. The secret to how we’re able to make a drink that’s short on overt sweetness but not deprived of calories is in the sweeteners we use – Xylitol and Stevia. Neither of these nutrients generates much at all in the way of calories and they’re not intended to; that’s what the complex carbohydrate maltodextrin that we use in HEED is for. On the other hand, maltodextrin contributes almost nothing in regards to sweetness, especially compared to simple sugars such as sucrose or fructose. So while we did want to lightly sweeten the product, we didn’t want to rely on simple sugars (for reasons mentioned earlier) or, even worse, artificial sweeteners to accomplish that. Instead, we chose these two undeniably healthier alternatives.

Xylitol – If there’s such a thing as a perfect sweetener, xylitol is at or near the top of the list. Xylitol is a natural substance that can be found in a variety of fibrous fruits and vegetables. It is also known as birch sugar, primarily because it is usually extracted/produced from birch trees (though it can also be extracted/ produced from corn cobs). The human body naturally produces over 15 grams of xylitol every day by way of normal metabolic processes. Xylitol is used as a sweetener in HEED; however, it is not a major caloric donor. It produces by weight over 7% of the product, but donates only 4.76% of its calories. Additionally, xylitol contains fewer calories than other carbohydrates – 2.4 calories per gram or 40% less than other carbohydrates.

Xylitol’s most unique aspect, however, is in regards to its beneficial effects on oral health. Xylitol is non-fermentable and therefore cannot be converted to acids by oral bacteria, thus it helps to restore a proper alkaline/acid balance in the mouth. This alkaline environment is inhospitable to all of the destructive bacteria and, in fact, studies using xylitol have shown dramatic reductions in tooth decay. That’s why you’ll find this unique sweetener in gum, toothpaste, and mouthwash, and it’s one of the reasons why we include it in HEED.

Note: It is believed that xylitol is unsafe for consumption by dogs; therefore, we do not recommend that you feed your dog any xylitol-containing products, including HEED or Recoverite, nor any products that are made for human consumption.

Stevia – Another ideal natural sweetener is the extract (steviosides) from the leaves of Stevia rebaudiana, a plant native to subtropical and tropical South America and Central America. Stevia’s most obvious and notable characteristic is its sweet taste, considered to be up to 300 times sweeter than sugar, which means that minimal amounts are necessary to sweeten a product. Perhaps the most interesting aspect of stevia is that it has no calories, no Glycemic Index rating, and does not affect blood sugar levels. Stevia has been thoroughly tested around the world and found to be non-toxic. It has also been consumed safely in massive quantities (thousands of tons annually) for the past 20+years. Research indicates that stevia is safe for diabetics and effectively regulates blood sugar in people with diabetes and hypoglycemia. It is also purported that stevia tends to lower elevated blood pressure while not affecting people with normal blood pressure. Lastly, like xylitol, stevia inhibits the growth and reproduction of oral bacteria.

Bottom Line: For several reasons, including maintaining and potentially even improving oral health, xylitol and stevia are undeniably healthier alternatives than the simple sugars and/ or artificial sweeteners contained in most sports drinks.

If all we did was use complex carbohydrates and two healthy sweeteners, that alone would make HEED a better choice than the artificially flavored/colored/sweetened and simple sugar-filled sports drinks currently flooding the market. But there are three other features of HEED that are definitely worth noting:

A full-spectrum electrolyte profile – Unlike many sports drinks, which contain only some salt (oftentimes far too much salt) and potassium, HEED also provides a complete and easily assimilated electrolyte profile (sodium, chloride, calcium, potassium, magnesium). For some athletes, one or two scoops of HEED will completely fulfill electrolyte requirements (in addition to caloric requirements). For other athletes, the electrolyte profile in HEED will provide an excellent base to which additional Endurolytes can be consumed to completely satisfy electrolyte needs.

Chromium polynicotinate – Chromium may be a trace micronutrient, but its effects on athletic performance cannot be overstated. Considered by many experts to be the “master nutrient” for controlling blood sugar (which means stable blood glucose levels during exercise), chromium also plays a vital role in energy production and the synthesis of glucose, fatty acids, and amino acids. We use Chromemate™ brand chromium polynicotinate, the natural, niacin-bound form of dietary chromium, for its superior absorption rate over other forms of chromium such as chromium picolinate and chromium chloride.

L-carnosine – Last, but definitely not least, is l-carnosine. Also known simply as carnosine, it is a naturally occurring dipeptide of the amino acids l-alanine and l-histidine. Excess lactic acid accumulation during prolonged or intense exercise creates numerous undesirable effects including premature fatigue, reduced circulation, and increased muscle soreness & inflammation. Carnosine has been shown to effectively buffer lactate buildup in muscle structures so it is a powerful ally against excess lactic acid. Simply put, adequate carnosine stores are associated with an increase in physical performance, especially during anaerobic performance demand.

But that’s only half of the carnosine story. Carnosine is also highly regarded as an antioxidant, with multiple free radical-scavenging capabilities. In addition, carnosine exhibits powerful anti-glycation benefits. A simple definition of glycation is the undesirable cross-linking of proteins and sugars to form nonfunctioning structures in the body. Glycation is cited as an underlying cause of age-related problems including neurologic (brain), vascular (circulatory), and ocular (eye) disorders. Carnosine has been shown to help prevent glycation, so when you drink carnosine-enhanced HEED, you receive that great benefit along with its antioxidant and acidbuffering properties.

Bottom line: In addition to everything that HEED already provides, it contains these important and beneficial features as well, components that are most likely missing in other sports drinks.

Sports drinks can be a convenient way to fulfill energy requirements during shorter-duration exercise, and they can really come in handy to maintain energy levels if your job involves a lot of energy output (such as a construction worker), or if you’re simply doing chores in and out of the house. However, you need to be cognizant that what you put in your body determines the quality of energy you’ll get from it. The oft used saying “garbage in, garbage out” absolutely applies to nutrition, so if you’re serious about enhancing your exercise performance (not to mention your overall health), don’t put anything in your body that won’t benefit you.

HEED contains none of the refined simple sugars that most sports drinks are loaded with, nor does it contain any artificial colors, flavors, or sweeteners, which your body can’t use nor wants to deal with. What HEED does contain are nutrients that will positively influence the quality of your workouts and races. Additionally, some of the nutrients in HEED have benefits for overall health. Lastly, HEED’s taste is a pleasant departure from the syrupy sweetness that is the norm for most other sports drinks. All flavors of HEED—Lemon- Lime, Mandarin Orange, Strawberry, and Melon—are subtle and easy on the palate, even when mixed in more caloriedense concentrations. And if you don’t want any flavor at all, you’ll want to give the Unflavored version of HEED a try; it’s virtually taste-free!

You don’t need to sacrifice convenience for quality! HEED is a unique alternative in the world of sports drinks and it’s ready to serve you. As with all of our fuels, we guarantee you’ll love HEED or you get your money back, simple as that.

Is the amount of stevia used in HEED safe?

Any substance, solid or liquid (even water), may be toxic if too much is consumed. The term, LD50, describes the oral dose required to kill 50% of the lab animals. Let’s compare the LD50 of these common substances:

Note: For a 165-lb/75-kg athlete that translates to 1125 grams (1,125,000 mg) of steviosides.

REFERENCE: Akashi and Yamamoto reported a Stevia-LD50 was 15g/kg in oral administration (1975). 15g/kg means 15 grams of Stevioside for every 1 kg (2.2 lbs.) of body weight.

SUMMARY
Considering the safety record of stevia, plus the fact that its LD50 is 5x higher than salt, and even higher than vitamin C, the tincture of stevioside formulated in HEED or other Hammer Nutrition products should not be of any concern. In actuality, stevia is a healthy sweetener.

Save 15% On First Order

To Order HEED or any other Hammer Products, Click Here to Save 15%

The Max Champion team announced tonight another tool in the arsenal to share MaxGXL with everyone: Max Champion TV

I recently finished the Cowtown 1/2 Marathon in Fort Worth, Texas on Feb. 27th along with my family and friends.  Despite having only trained for this for one month, I wanted to drill down to how I was able to achieve this with such little training time and without injury.

I use the Polar RS800CX heart rate monitor along with the Polar Pro Trainer software to track my training.  In reviewing my training over the last year, I had really fallen off in June of 09.  Since that time, I had really stopped training all together and lost a great deal of aerobic ability as well as put on some weight!  By the time I started to train again for the 1/2 Marathon, it was January 10th and the race was looming around the corner!  I had shot back up to a weight of almost 220 lbs. and my first run on January 10th told me I was in a lot of trouble!

I knew the key to being able to achieve my goal in such a short time would be to just get the mileage in, however I was very concerned about injury and being able to recover quick enough to get all the training in that I would need.

I was only able to get 3 long runs in during the weeks leading up to the race as well as the shorter mileage during the week.  My three long runs were: 6.5 miles, 8.5 miles and then 10.5 miles (the last being the Sunday before the race…a dangerous time to add to your mileage!)

Come race day, I had made it through the month without injury and felt great!  So what do I contribute that to?  Well, I’d love to say it is superior genetics, but I think my brother got the majority of that, so it really came down to this: proper fueling and recovery!

There are two things that I credit my success to: MaxGXL Sport and Hammer Nutrition!

With the assitance of these products, I was able to recover quickly and effeciently to keep getting the mileage in without injury.  I have been taking the MaxGXL for about 5 months now and I sleep great, have the mental focus and have the ability to recover without the dreaded DOMS (delayed onset muscle soreness) that show up 2 days after an intense workout.

Hammer Nutrition was introduced about 3 weeks before the race.  The education regarding proper fueling before excersize as well as how to refuel the body after an athletics race I recieved from them is priceless!  My favorite products from Hammer are the Race Caps Supreme, HEED, Recoverite, Tissue Rejuvinator and the awesome Hammer Bars!  Of course a staple of endurance events are gels and the Hammer Gels are my new favorite!  I posted an article that Steve Born had written regarding glutathione and recovery that you can read by clicking here!

If you would like to try either of these products or would like more information click the pictures:

This is the latest statement from the Max Blog as of 2/24/2010:

On February 17, 2010, Tripharma LLC (“Tripharma”) sued Max International, LLC and various current and former Max executives and employees (collectively “Max”), along with various Max associates. The suit claims that Max allegedly improperly and falsely marketed, advertised, and labeled the MaxWLX product as being the subject of certain scientific tests or studies and as being licensed under United States Patent No. 6,899,892 (the “’892 patent”). The suit also claims that Max allegedly violated a marketing and supply agreement between Max and Tripharma by not purchasing a minimum amount of a viscous polysaccharide product for Max’s MaxWLX.

Tripharma is seeking money damages from Max. TriPharma also seeks an injunction prohibiting Max from continuing to advertise, market, and sell the MaxWLX product and from using the tests or studies for marketing, advertising, or other purposes.

With respect to the various distributors, Tripharma is not seeking money damages from Max’s distributors. Instead, Tripharma is only seeking an injunction prohibiting the associates from continuing to advertise, market, and sell the MaxWLX product, and from using the tests or studies for marketing, advertising, or other purposes.

Max believes the suit is without any merit, was filed for an improper purpose, was filed to attempt to damage Max’s reputation and business, and Max will seek, among other things, its attorneys’ fees and costs in defending the lawsuit. Max will vigorously defend itself, its business, its conduct, and its reputation in all lawful and appropriate manners, including, if appropriate, by filing counterclaims against Tripharma.

Learn more about Max International here.